001 / Manifesto

The old B2B
funnel is old.

Cold outbound, gated whitepapers, and SDR spam don't work anymore. We build the modern top-of-funnel for B2B: a founder-led content engine paired with paid media that meets self-service buyers where they already are — Google, social, and AI.

002 / The problem

The old plays are dead weight.

01

Cold email

Deliverability is destroyed. Nobody replies.

02

Outbound SDRs

$120k salaries. Booked-meeting theater.

03

Gated content

Nobody trades their email for a PDF anymore.

04

LinkedIn spam

Your prospects mute the sender, not the message.

003 / Thesis

Social + content is
the modern SEO.

Your buyers are self-serving. They search Google, they search YouTube, TikTok, LinkedIn, X — and increasingly, they search AI. Founder-led content is how you get indexed by all of them at once. Paid media pours fuel on the fire.

004 / What we do

Two engines. One funnel.

01

Organic Content Engine

  • — Founder-led short-form video
  • — Long-form pillar content
  • — Multi-platform repurposing
  • — Distribution + hooks + editing
02

Paid Media

  • — Meta / Facebook ads first
  • — Creative testing at scale
  • — Retargeting + offer engineering
  • — Full-funnel attribution
005 / Process

How it runs.

01

Audit

We tear down your current funnel, offer, and positioning.

02

Positioning + offer

Sharpen the wedge. Rewrite the pitch.

03

Content engine live

Founder shoots, we produce, we distribute.

04

Paid amplification

Winning organic assets get put behind spend.

006 / Who it's for

B2B founders doing $1M–$20M who are done hiring another SDR.

You have

A real product, real customers, and a founder willing to be on camera.

You don't have

A working top-of-funnel that isn't outbound or referrals.

You want

Inbound demand that compounds while you sleep.

007 / Work with us

Tell us what you're building.